Ever wondered if there's a smarter way to manage your kitchen? Meet Zest, your AI-powered kitchen companion.
Staring at a full fridge but can't decide what to cook? Been there! That's why I created Zest - scan your receipts, get recipe ideas, and never waste groceries again. Your smart kitchen companion that makes cooking simple."
Product Designer
Led the full UX process from research to high-fidelity prototyping—conducting user interviews, mapping flows, wireframing, designing in Figma, and refining through usability testing
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Coffee chats with 25+ home cooks revealed the universal struggle of forgotten groceries and meal planning stress. ☕️👩🍳
I sketched everyday kitchen scenarios, visualizing that blank stare at the fridge transforming into delightful meal discoveries. 🍽✏️
Bringing these ideas to life in Balsamiq, I watched users interact with early versions, gathering insights that shaped Zest's core features. 📱👀
Finally in Figma, I crafted every interaction with care, turning those kitchen frustrations into a seamless, joyful experience. ✨🎨
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Through interacting with home cooks (ages 25-45) across working professionals, parents, and cooking enthusiasts, I uncovered consistent frustrations with kitchen management. These conversations revealed a universal struggle: the gap between owning ingredients and actually using them effectively.
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The massive food waste problem creates financial strain on households while most home cooks feel overwhelmed by meal planning.
This widespread challenge creates significant demand for solutions that simplify kitchen management and reduce waste.
Spoke to stakeholders to understand the business perspective on kitchen management challenges.These conversations helped us align our solution with both user needs and business goals.
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Smart Automation
Only app with comprehensive expiration tracking
Seamless receipt-to-recipe integration
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I believe that by creating a smart kitchen management app that automatically tracks inventory through receipt scanning and suggests recipes based on available ingredients, we can help users:
📉 Reduce food waste
💰 Save money on groceries
🍳 Make cooking decisions easier
🗂️ Simplify kitchen organization
To understand better about my users daily kitchen struggles, habits and aspirations and to create a better product. I have identifies two distinct user types who could benefit from Zest.
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I created user flows to map out the logical paths users will take through Zest's key features. These diagrams helped me visualize the step-by-step journey and ensure a smooth, intuitive experience from receipt scanning to meal planning.
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Starting with pen and paper, I sketched basic screen layouts to quickly explore different ideas for Zest. These initial wireframes directly addressed the key opportunities from my research, translating user needs into core features while maintaining an intuitive interface.
The low-fidelity approach allowed me to focus on functionality and user flow before committing to visual details.
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Starting with pen and paper, I sketched basic screen layouts using App Mockup. These initial sketches helped me quickly explore different layouts and interaction patterns
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Conducted usability testing with 10 peers who match our target users. Each participant was tracked with unique colors to identify patterns in their journey through the app.
🧾 Scanning receipts and viewing updated inventory
🍲 Finding recipes based on available ingredients
⏱️ Managing expiring items
🛒 Creating and organizing shopping lists
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Zest transforms kitchen chaos into culinary confidence by automating inventory tracking, suggesting recipes, and preventing food waste - turning frustrations into delightful cooking experiences.
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